The official Hapoel Tel Aviv app was designed, crafted, and built to take the fan experience to the next level. Real-time updates, exclusive content, digital season passes, match info, and interactive games – all in one place. This is an app made for the fans: it understands the energy, the passion, and the need to feel as close as possible to the club. Through the app, fans can stay updated with the latest news, watch exclusive stories and reels, access a rich VOD channel with members-only content, enter matches with their digital season ticket, follow scores, fixtures, and player stats, and compete in a prediction arena against friends and fellow supporters.
Creating an app for a fanbase like Hapoel Tel Aviv’s is a mission that comes with responsibility. On the one hand, the experience must be sharp, content-rich, and sport-driven – engaging a diverse and deeply involved audience. On the other hand, we needed to go beyond what's already out there: to create a modern fan experience that feels personal, accessible, and community-centered. The challenge also included integrating with the club's existing systems, making content management easy for the internal team, and delivering a seamless user experience that performs well under pressure and over time.
We delivered a complete solution – both design and technology. We developed a full-featured mobile app for iOS and Android, built on a modular infrastructure that supports easy future updates. Beyond UX and design, we also guided the club through the implementation of a new CRM system and helped connect their content, marketing, and fan community into one cohesive digital workflow. The result isn’t just an advanced app – it’s a technological leap forward that positions Hapoel Tel Aviv as one of the most forward-thinking football clubs in Israel. A digital experience that meets fan expectations and gives the club a powerful tool to manage and grow its relationship with the community.Ask ChatGPT
